Websites for dog groomers

Website design for dog groomers

Grooming is a trust business with a diary problem. An owner is handing over an animal they treat like family, so they want to see your work and know how you handle a nervous dog. Then, if the groom goes well, they want to come back every six to eight weeks, and your job is making that easy to book without a dozen messages.

2ndfix builds websites for dog groomers that do both: show the results properly, and turn a first-time visit into a standing appointment.

Breed, coat and size all change the price and the time needed, so we build pricing pages that reflect how you actually quote rather than one flat number.

What dog groomers actually need from a website

Before and after, done well

Side-by-side photos are the whole pitch. Grouped by breed and coat type, compressed so a page of forty photos still loads instantly on a phone.

Booking that fits a real diary

Slots sized by breed and service, deposits if you take them, and reminders in the days before. Fewer no-shows, fewer messages to answer at night.

Rebooking built in

A prompt at the right interval for that dog, so regulars come back without you chasing. Repeat customers are the business.

Prices by breed and coat

Full groom, bath and tidy, hand strip, de-shed, nails, puppy first visit. Clear ranges with a note on what changes the price, so nobody arrives expecting £25.

Reassurance for anxious owners

Your approach to nervous or elderly dogs, whether you use cages or dryers, one-dog-at-a-time policies, insurance and qualifications. Written plainly, in the place people look for it.

Found locally

Local search and Maps setup, area pages, parking and drop-off notes, and correct hours, so you appear when someone searches dog groomer near me.

Galleries that show the standard of the groom

Most grooming websites bury their photos or dump them in a slow, unsorted gallery. The photos are the reason someone chooses you, so they get proper treatment.

  • Before-and-after pairs on a slider that works with one thumb.
  • Filtered by breed, so a doodle owner sees doodles and a terrier owner sees terriers.
  • Notes on the groom: the style, the coat condition you started with, how long it took.
  • Photos you send from your phone at the end of the day, put on the site properly.
  • Puppy first-visit section, usually the hardest booking to win and the longest to keep.
  • TODO: reviews and social proof section — leave as a placeholder until you have real reviews to show.

The messages you answer after closing, handled for you

Groomers spend evenings answering the same questions on the phone, in the inbox and on social. Those can be answered while you are drying a dog.

  • How much for this breed and coat, and how long will it take.
  • Your next available slot, with a booking link rather than a back-and-forth.
  • Whether you take anxious, elderly or matted dogs, and what you do differently.
  • Missed calls and out-of-hours enquiries get a reply and a booking option instead of nothing.
  • Reminders before the appointment and a rebooking nudge afterwards.
  • Anything unusual, a medical note or a difficult coat, comes to you as a short summary.
More on AI & automation →

Video calms nervous owners

A short clip of a calm dog being groomed answers the question owners are too polite to ask: what actually happens to my dog while I am not there.

  • Simple phone footage from the table, no crew.
  • Short clips of a full groom, start to finish, sped up.
  • A tour of the salon or van so first-timers know what to expect at drop-off.
  • Clips for the site and social from one afternoon of filming.
  • Video on your Google Business Profile, which most groomers leave blank.

Simple, honest pricing

The same straight prices for every business we work with. No retainers you can't cancel.

Most popular

Website design

£1,000

one-off

Designed and built around your business, with as many updates as you need, forever.

Hosted & managed

£250

per year

Fully managed: hosting, domain, professional email and security all handled.

Apps & AI

On quotation

.

Quote chasers, booking tools, AI that answers enquiries while you work. Priced per job.

Common questions

Can the site handle pricing that changes by breed?

Yes. We build pricing as ranges by breed, coat and service, with a plain note on what pushes a price up, such as matting or size. It stops mismatched expectations at drop-off.

Will it work with the booking system I already use?

In most cases yes, we link straight into it and make it prominent. If you currently book by phone and messages only, we can set up something simple instead.

Do you help with getting repeat bookings?

That is a large part of it. Reminders before the appointment and a rebooking prompt at the right interval for each dog, so regulars book themselves back in.

I only have phone photos. Is that a problem?

No. Phone photos are fine if they are in focus and taken in decent light. We crop, tidy and compress them, and tell you which angles are worth reshooting.

How long does it take?

Around two to three weeks from the point you send photos, prices and your hours. You approve drafts as we go.

Ready to look the part?

Tell us about your business. Free, honest site health check when we reply.

Get in touch